YEEZY
A musical design story

YEEZY
A musical design story

Motion Design

This work was carried out as part of my master's degree. The aim of the exercise was to create a motion design video for a sneaker brand of our choice. This video is by no means a commercial product.

My concept

My concept

My idea for this video was to link “YEEZY” brand sneakers to Kanye West's musical universe. Indeed, “Yeezy” is not a brand with as rich a history as “Converse”, “Nike” or “Jordan”, for example. That's why I wanted to make a chronological link between the different sneaker releases and Kanye West's various musical projects.

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